27 November 2012. Posted by Kylie Webb, Marketing Manager
Boldly titled, The Future of PR, last week’s annual PRCA conference was an insightful meeting focused on building a strong - and achievable - path for the future growth of the PR industry. The days of comfortable retainers are well and truly gone, and PR firms need to be more agile in moving to a project basis. >>
9 July 2012. Posted by UK Marketing
When implementing marketing campaigns around major events, such as the Olympics, marketing agencies can sometimes get swept away by the need to showcase creativity. As you and your firm focus on providing the best in innovation, there’s always more work to do and going over time and budget is all too easy. >>
20 April 2012. Posted by UK Marketing.
While for many industries, the current economic situation can be a challenge for growth; this does not seem to be the case for the advertising industry. You may have seen the recent Advertising Association report? This report indicated that advertisers increased their media spend by 2.7% in 2011 to a total of £16.1 billion- great news for the industry. >>
20 March 2012. Posted by UK Marketing.
Recent marketing industry reports and news pieces such as the ‘Agency Remuneration Best Practice Guide’ and an Evening Standard piece on the growth of PR all draw our attention to the actions to be taken for marketing and communications firms to become best in class. >>